Ads Monetization
JOB DESCRIPTION
- Manage the setup and optimization of advertising revenue for games across various Ad Media platforms: LevelPlay, MAX, Admob, etc., including optimizing waterfall and bidding strategies.;
- Conduct in-depth analysis of marketing data, advertising logic, in-app purchases (IAP), and propose design solutions for advertising monetization (IAA) and IAP streams suitable for various game genres;
- Assess the revenue potential of in-house advertising channels (Google Ads, Unity Ads, Mintegral, etc.) and partners;
- We compile player data from Google Analytics/Firebase and Adjust/Appsflyer sources, along with company tools, to report metrics to the development team for adjusting game features to optimize revenue and retain users.;
- Search for and write suggestions for product improvement based on high-performing games in the market, analyzing market trends and potential game genres;
- Research and seek out trending advertising publications that effectively attract players;
- Present research findings through visual aids (charts, graphs) and summarize the issues in the clearest way possible;
REQUIREMENTS FOR CANDIDATES
- Graduated from university with a major in Marketing, Market Research, Business, or related fields.
- At least two years of experience in monetization improvement and mobile game data analytics, as well as user behavior analysis;
- Experienced in working with tracking sources (Firebase, Adjust/Appsflyer, etc.) and ad mediation.;
- Good understanding of Big Data, BI, Analytics, and UA (User Acquisition);
- Possesses strong analytical and problem-solving skills, capable of providing solutions for specific situations;
- I enjoy innovation/improvement and continuously evaluating results;
- Capable of working independently as well as in a team;
- Possesses good communication skills and the ability to convey information effectively;
- Passionate about and plays many different game genres;
INTEREST
- Working for a dynamic, growing game company, a leader in the mobile game market in Vietnam. There are many challenges and opportunities for regular training and professional development;
- Entitled to all benefits as stipulated by the company and applicable laws;
- Entitled to social insurance, health insurance, and unemployment insurance contributions as per government regulations;
- Annual leave as stipulated for state employees;
- Regular performance reviews, bonuses, and salary increases are recommended and considered periodically (once a year).;
- Enjoying a wide range of welfare policies and diverse collective cultural activities:
- Participate in exciting company group activities: Team building, festivals, trips, excursions, year-end gala, etc.
- Working in a dynamic, modern environment with access to many new technologies and with young, enthusiastic colleagues;
- There are many opportunities for advancement, development, and long-term stability.
SALARY AND BONUS
- Salary: from 12 to 20 million VND depending on the candidate's abilities;
- 13th-month bonus (minimum 1 month's salary);
- Tet bonus;
- Project KPI bonuses;
WORKING HOURS AND LOCATION
- Working hours: Monday to Friday (8:30 AM – 6:00 PM, lunch break from 12:00 PM – 1:30 PM)
- Location: 319 Nguyen Thai Binh Street, Ward 12, Tan Binh District, Ho Chi Minh City
CONTACT INFORMATION
- Contact person: Vgames Studio
- Address: 319 Nguyen Thai Binh Street, Ward 12, Tan Binh District, Ho Chi Minh City
- Email: [email protected]