{"id":1643,"date":"2026-03-11T09:05:23","date_gmt":"2026-03-11T09:05:23","guid":{"rendered":"https:\/\/vgamestd.com\/?post_type=job&#038;p=1643"},"modified":"2026-03-11T09:05:23","modified_gmt":"2026-03-11T09:05:23","slug":"game-ua-marketing","status":"publish","type":"job","link":"https:\/\/vgamestd.com\/en\/job\/game-ua-marketing\/","title":{"rendered":"Game UA Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>1. Job Description&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up, operate, and optimize advertising campaigns for mobile game products in the global market.<\/li>\n\n\n\n<li>Monitor and analyze campaign effectiveness based on the following metrics: <strong>CPI, Retention, ROAS, LTV, volume install<\/strong>.<\/li>\n\n\n\n<li>Optimize bids, budgets, targeting, and creatives to improve UA effectiveness.<\/li>\n\n\n\n<li>Develop a test plan and scale campaign for potential markets (Tier 1 \/ Tier 2 \/ Tier 3).<\/li>\n\n\n\n<li>Working with advertising partners: <strong>Google Ads, Unity, Tiktok, Mintegral\u2026<\/strong> to optimize campaign performance.<\/li>\n\n\n\n<li>Collaborate with the Product\/Marketing team to develop a User Approach (UA) strategy tailored to each game.<\/li>\n\n\n\n<li>Monitor and analyze tracking data from: <strong>Firebase, Appsflyer, and internal tools.<\/strong>.<\/li>\n\n\n\n<li>Collaborate with the Creative team to propose ideas, concepts, and advertising content (videos, banners, etc.).<\/li>\n\n\n\n<li>Stay updated on UA trends, creative aspects, and the mobile game market.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Job requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimum <strong>2 years of UA experience<\/strong> in the field of mobile games or apps.<\/li>\n\n\n\n<li>Understanding the mobile game market, prioritize the following categories: <strong>Casual \/ Hyper Casual \/ Puzzle<\/strong>.<\/li>\n\n\n\n<li>I have direct experience running ads on: <strong>Google Ads, Unity, or a similar ad network.<\/strong>.<\/li>\n\n\n\n<li>Understanding and using tracking and analytics tools: <strong>Firebase, Appsflyer<\/strong>.<\/li>\n\n\n\n<li>Possesses analytical thinking skills based on data and data-driven optimization.<\/li>\n\n\n\n<li>Prioritize:\n<ul class=\"wp-block-list\">\n<li>I have experience running large-scale campaigns, scaling, or pushing to the top of stores.<\/li>\n\n\n\n<li>Understand the monetization model (Ads \/ IAP \/ Hybrid).<\/li>\n\n\n\n<li>Knowing how to use market intelligence tools: <strong>App Annie (data.ai), SensorTower<\/strong>.<\/li>\n\n\n\n<li>Experienced in multi-channel marketing (Facebook Ads, TikTok, AppLovin, etc.).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enjoy full benefits as regulated by the company and current laws (social insurance, health insurance, unemployment insurance, annual leave).<\/li>\n\n\n\n<li>Competitive salary based on skills and level.<\/li>\n\n\n\n<li>Consider periodic salary increases or increases based on job performance.<\/li>\n\n\n\n<li>KPI bonuses \/ project bonuses based on UA performance.<\/li>\n\n\n\n<li>Received training and worked directly with major ad networks.<\/li>\n\n\n\n<li>Participate in team building activities, trips, year-end galas, etc.<\/li>\n\n\n\n<li>A dynamic and modern work environment with opportunities for long-term learning and development.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Salary and bonuses:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salary: 12 to 25 million VND depending on ability and level;<\/li>\n\n\n\n<li>13th-month bonus (minimum 1 month&#039;s salary);<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI bonuses \/ project bonuses based on UA performance.<\/li>\n\n\n\n<li>Other bonuses are subject to company policy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Working hours and location:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Working hours: Monday to Friday (8:30 AM \u2013 6:00 PM, lunch break 12:00 PM \u2013 1:30 PM)<\/li>\n\n\n\n<li>Location: 319 Nguyen Thai Binh Street, Bay Hien Ward<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Contact information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact person: Vgames Studio<\/li>\n\n\n\n<li>Address: 319 Nguyen Thai Binh Street, Bay Hien Ward<\/li>\n\n\n\n<li>Email: tuyendung@vgamestd.com<\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","meta":{"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"job_type":[],"class_list":["post-1643","job","type-job","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vgamestd.com\/en\/wp-json\/wp\/v2\/job\/1643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgamestd.com\/en\/wp-json\/wp\/v2\/job"}],"about":[{"href":"https:\/\/vgamestd.com\/en\/wp-json\/wp\/v2\/types\/job"}],"wp:attachment":[{"href":"https:\/\/vgamestd.com\/en\/wp-json\/wp\/v2\/media?parent=1643"}],"wp:term":[{"taxonomy":"job_type","embeddable":true,"href":"https:\/\/vgamestd.com\/en\/wp-json\/wp\/v2\/job_type?post=1643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}