{"id":1643,"date":"2026-03-11T09:05:23","date_gmt":"2026-03-11T09:05:23","guid":{"rendered":"https:\/\/vgamestd.com\/?post_type=job&#038;p=1643"},"modified":"2026-03-11T09:05:23","modified_gmt":"2026-03-11T09:05:23","slug":"game-ua-marketing","status":"publish","type":"job","link":"https:\/\/vgamestd.com\/vi\/job\/game-ua-marketing\/","title":{"rendered":"Game UA Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>1. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setup, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m game mobile tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch theo c\u00e1c ch\u1ec9 s\u1ed1: <strong>CPI, Retention, ROAS, LTV, volume install<\/strong>.<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u bid, budget, targeting v\u00e0 creative \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 UA.<\/li>\n\n\n\n<li>L\u1eadp k\u1ebf ho\u1ea1ch test v\u00e0 scale campaign cho c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng (Tier 1 \/ Tier 2 \/ Tier 3).<\/li>\n\n\n\n<li>L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o: <strong>Google Ads, Unity, Tiktok, Mintegral\u2026<\/strong> \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li>Ph\u1ed1i h\u1ee3p v\u1edbi team Product \/ Marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c UA ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng game.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tracking t\u1eeb: <strong>Firebase, Appsflyer, c\u00e1c tool n\u1ed9i b\u1ed9<\/strong>.<\/li>\n\n\n\n<li>Ph\u1ed1i h\u1ee3p v\u1edbi team Creative \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng, concept v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o (video, banner\u2026).<\/li>\n\n\n\n<li>C\u1eadp nh\u1eadt xu h\u01b0\u1edbng UA, creative v\u00e0 th\u1ecb tr\u01b0\u1eddng mobile game.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed1i thi\u1ec3u <strong>2 n\u0103m kinh nghi\u1ec7m UA<\/strong> trong l\u0129nh v\u1ef1c mobile game ho\u1eb7c app.<\/li>\n\n\n\n<li>Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng mobile game, \u01b0u ti\u00ean c\u00e1c d\u00f2ng: <strong>Casual \/ Hyper Casual \/ Puzzle<\/strong>.<\/li>\n\n\n\n<li>C\u00f3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean: <strong>Google Ads, Unity ho\u1eb7c ad network t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/strong>.<\/li>\n\n\n\n<li>Hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tracking &amp; ph\u00e2n t\u00edch: <strong>Firebase, Appsflyer<\/strong>.<\/li>\n\n\n\n<li>C\u00f3 t\u01b0 duy ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u, t\u1ed1i \u01b0u d\u1ef1a tr\u00ean data.<\/li>\n\n\n\n<li>\u01afu ti\u00ean:\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e3 t\u1eebng ch\u1ea1y ng\u00e2n s\u00e1ch l\u1edbn, scale ho\u1eb7c \u0111\u1ea9y top store.<\/li>\n\n\n\n<li>Hi\u1ec3u m\u00f4 h\u00ecnh monetization (Ads \/ IAP \/ Hybrid).<\/li>\n\n\n\n<li>Bi\u1ebft s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 market intelligence: <strong>App Annie (data.ai), SensorTower<\/strong>.<\/li>\n\n\n\n<li>C\u00f3 kinh nghi\u1ec7m \u0111a k\u00eanh (Facebook Ads, TikTok, AppLovin\u2026).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Quy\u1ec1n l\u1ee3i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u01b0\u1edfng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ebf \u0111\u1ed9 theo quy \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty v\u00e0 ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh (BHXH, BHYT, BHTN, ngh\u1ec9 ph\u00e9p n\u0103m).<\/li>\n\n\n\n<li>Thu nh\u1eadp c\u1ea1nh tranh theo n\u0103ng l\u1ef1c &amp; level.<\/li>\n\n\n\n<li>X\u00e9t t\u0103ng l\u01b0\u01a1ng \u0111\u1ecbnh k\u1ef3 ho\u1eb7c theo hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n<li>Th\u01b0\u1edfng KPI \/ th\u01b0\u1edfng d\u1ef1 \u00e1n theo hi\u1ec7u qu\u1ea3 UA.<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c ad network l\u1edbn.<\/li>\n\n\n\n<li>Tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng team building, du l\u1ecbch, Gala cu\u1ed1i n\u0103m\u2026<\/li>\n\n\n\n<li>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i, c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi &amp; ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. L\u01b0\u01a1ng v\u00e0 th\u01b0\u1edfng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee9c l\u01b0\u01a1ng: 12 \u0111\u1ebfn 25 tri\u1ec7u VN\u0110 t\u00f9y v\u00e0o n\u0103ng l\u1ef1c v\u00e0 level;<\/li>\n\n\n\n<li>Th\u01b0\u1edfng th\u00e1ng 13 (t\u1ed1i thi\u1ec3u 1 th\u00e1ng l\u01b0\u01a1ng);<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u01b0\u1edfng KPI \/ th\u01b0\u1edfng d\u1ef1 \u00e1n theo hi\u1ec7u qu\u1ea3 UA.<\/li>\n\n\n\n<li>Th\u01b0\u1edfng kh\u00e1c theo ch\u00ednh s\u00e1ch c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m vi\u1ec7c: T\u1eeb th\u1ee9 2 \u0111\u1ebfn th\u1ee9 6 (8h30 &#8211; 18h, ngh\u1ec9 tr\u01b0a 12h-13h30)<\/li>\n\n\n\n<li>\u0110\u1ecba \u0111i\u1ec3m : 319 Nguy\u1ec5n Th\u00e1i B\u00ecnh, Ph\u01b0\u1eddng B\u1ea3y Hi\u1ec1n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u01b0\u1eddi li\u00ean h\u1ec7: Vgames Studio<\/li>\n\n\n\n<li>\u0110\u1ecba ch\u1ec9 : 319 Nguy\u1ec5n Th\u00e1i B\u00ecnh, Ph\u01b0\u1eddng B\u1ea3y Hi\u1ec1n<\/li>\n\n\n\n<li>Email: tuyendung@vgamestd.com<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"job_type":[],"class_list":["post-1643","job","type-job","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/job\/1643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/job"}],"about":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/types\/job"}],"wp:attachment":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/media?parent=1643"}],"wp:term":[{"taxonomy":"job_type","embeddable":true,"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/job_type?post=1643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}