{"id":1542,"date":"2025-05-07T07:16:13","date_gmt":"2025-05-07T07:16:13","guid":{"rendered":"https:\/\/vgamestd.com\/?post_type=news_game&p=1542"},"modified":"2025-05-07T07:16:13","modified_gmt":"2025-05-07T07:16:13","slug":"unity-den-tham-va-lam-viec-voi-vgames-thuc-day-hop-tac-chien-luoc-ve-ua-va-unity-levelplay","status":"publish","type":"news_game","link":"https:\/\/vgamestd.com\/vi\/news_game\/unity-den-tham-va-lam-viec-voi-vgames-thuc-day-hop-tac-chien-luoc-ve-ua-va-unity-levelplay\/","title":{"rendered":"Unity \u0111\u1ebfn th\u0103m v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi VGames, th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 UA v\u00e0 Unity LevelPlay"},"content":{"rendered":"\n

\u0110o\u00e0n \u0111\u1ea1i di\u1ec7n t\u1eeb Unity \u0111\u00e3 c\u00f3 chuy\u1ebfn th\u0103m v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i v\u0103n ph\u00f2ng VGames, \u0111\u00e1nh d\u1ea5u cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 h\u1ee3p t\u00e1c m\u1ea1nh m\u1ebd v\u1ec1 Unity v\u00e0 Unity Levelplay. <\/p>\n\n\n\n

Bu\u1ed5i g\u1eb7p g\u1ee1 di\u1ec5n ra trong kh\u00f4ng kh\u00ed c\u1edfi m\u1edf v\u00e0 h\u1ee3p t\u00e1c, v\u1edbi tr\u1ecdng t\u00e2m ch\u00ednh l\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c gi\u1ea3i ph\u00e1p User Acquisition (UA) v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 th\u00f4ng qua n\u1ec1n t\u1ea3ng Unity LevelPlay.<\/p>\n\n\n\n

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D\u01b0\u1eddi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m v\u1ec1 Unity, Unity Ads v\u00e0 Unity Levelplay:<\/strong><\/p>\n\n\n\n

Unity<\/strong> l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n game h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c tr\u00f2 ch\u01a1i 2D, 3D cho nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau nh\u01b0 iOS, Android, PC, Console v\u00e0 c\u1ea3 AR\/VR. V\u1edbi kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd t\u1eeb kh\u00e2u l\u1eadp tr\u00ecnh, \u0111\u1ed3 h\u1ecda, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t \u0111\u1ebfn xu\u1ea5t b\u1ea3n game, Unity kh\u00f4ng ch\u1ec9 gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian ph\u00e1t tri\u1ec3n m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Unity Ads<\/strong> l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p c\u1ee7a Unity, cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o video c\u00f3 th\u01b0\u1edfng, qu\u1ea3ng c\u00e1o xen k\u1ebd, banner,… \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p ki\u1ebfm ti\u1ec1n hi\u1ec7u qu\u1ea3 nh\u1ea5t d\u00e0nh cho game mobile, \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u s\u00e2u cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ch\u01a1i.<\/p>\n\n\n\n

Unity LevelPlay<\/strong> l\u00e0 n\u1ec1n t\u1ea3ng mediation<\/em> (trung gian ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o) c\u1ee7a Unity, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp trong Unity Ads. LevelPlay gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n k\u1ebft n\u1ed1i v\u00e0 qu\u1ea3n l\u00fd nhi\u1ec1u m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau c\u00f9ng l\u00fac, t\u1ed1i \u01b0u gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c (real-time bidding), t\u1eeb \u0111\u00f3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y qu\u1ea3ng c\u00e1o. V\u1edbi giao di\u1ec7n qu\u1ea3n l\u00fd tr\u1ef1c quan v\u00e0 d\u1eef li\u1ec7u minh b\u1ea1ch, LevelPlay gi\u00fap c\u00e1c studio d\u1ec5 d\u00e0ng theo d\u00f5i hi\u1ec7u qu\u1ea3 UA v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nhanh ch\u00f3ng.<\/p>\n\n\n\n

VGames v\u00e0 Unity \u0111\u00e3 c\u00f3 m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c b\u1ec1n ch\u1eb7t trong nhi\u1ec1u n\u0103m qua. Trong l\u1ea7n g\u1eb7p g\u1ee1 n\u00e0y, c\u1ea3 hai b\u00ean \u0111\u1ec1u b\u00e0y t\u1ecf mong mu\u1ed1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n s\u00e2u r\u1ed9ng h\u01a1n n\u1eefa, kh\u00f4ng ch\u1ec9 trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 UA hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n game v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

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Chuy\u1ebfn th\u0103m l\u1ea7n n\u00e0y l\u00e0 d\u1ea5u m\u1ed1c th\u1ec3 hi\u1ec7n cam k\u1ebft t\u1eeb c\u1ea3 hai ph\u00eda, c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t t\u01b0\u01a1ng lai h\u1ee3p t\u00e1c b\u1ec1n v\u1eefng, s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

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\u0110o\u00e0n \u0111\u1ea1i di\u1ec7n t\u1eeb Unity \u0111\u00e3 c\u00f3 chuy\u1ebfn th\u0103m v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i v\u0103n ph\u00f2ng VGames, \u0111\u00e1nh d\u1ea5u cho s\u1ef1…<\/p>\n","protected":false},"featured_media":1543,"parent":0,"template":"","meta":{"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"class_list":["post-1542","news_game","type-news_game","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/news_game\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/news_game"}],"about":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/types\/news_game"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/media?parent=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}