{"id":956,"date":"2023-05-08T08:47:35","date_gmt":"2023-05-08T08:47:35","guid":{"rendered":"https:\/\/vgamestd.com\/?post_type=news_game&#038;p=956"},"modified":"2023-05-08T08:58:12","modified_gmt":"2023-05-08T08:58:12","slug":"tong-quan-thi-truong-game-o-viet-nam-va-tren-the-gioi","status":"publish","type":"news_game","link":"https:\/\/vgamestd.com\/vi\/news_game\/tong-quan-thi-truong-game-o-viet-nam-va-tren-the-gioi\/","title":{"rendered":"T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG GAME \u1ede VI\u1ec6T NAM V\u00c0 TR\u00caN TH\u1ebe GI\u1edaI"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-35.png\" alt=\"\" class=\"wp-image-961\" width=\"600\" height=\"450\" srcset=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-35.png 800w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-35-600x450.png 600w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-35-768x576.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tr\u00ean th\u1ebf gi\u1edbi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Newzoo, ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i di \u0111\u1ed9ng s\u1ebd v\u1eabn l\u00e0 l\u0129nh v\u1ef1c sinh l\u1ee3i nh\u1ea5t c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 200 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0 Nguy\u1ec5n Qu\u1ef3nh Tr\u00e2m, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Microsoft Vi\u1ec7t Nam cho bi\u1ebft: Th\u1ebf gi\u1edbi hi\u1ec7n c\u00f3 kho\u1ea3ng 3 t\u1ef7 ng\u01b0\u1eddi ch\u01a1i game v\u00e0 \u0111\u1ebfn n\u0103m 2030 con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean 4,5 t\u1ef7 ng\u01b0\u1eddi. B\u00e0 c\u0169ng nh\u1eadn \u0111\u1ecbnh game l\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ea5t ti\u1ec1m n\u0103ng, s\u1ebd s\u1edbm tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u0169i nh\u1ecdn \u1edf n\u01b0\u1edbc ta n\u1ebfu bi\u1ebft n\u1eafm b\u1eaft c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong 10 nh\u00e0 ph\u00e1t h\u00e0nh game h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, c\u00f3 5 \u0111\u01a1n v\u1ecb \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam. Vi\u1ec7t Nam c\u0169ng x\u1ebfp th\u1ee9 3 trong Top 10 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u1ee9ng d\u1ee5ng game c\u1ee7a khu v\u1ef1c. C\u1ee9 m\u1ed7i 25 tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng, m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi m\u1ed9t studio Vi\u1ec7t Nam. T\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023, Vi\u1ec7t Nam c\u00f3 77,93 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp l\u00e0 79,1%, t\u0103ng 5,9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/4_800x600.png\" alt=\"\" class=\"wp-image-958\" width=\"600\" height=\"450\" srcset=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/4_800x600.png 800w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/4_800x600-600x450.png 600w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/4_800x600-768x576.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d4ng L\u00ea Quang T\u1ef1 Do, C\u1ee5c tr\u01b0\u1edfng Ph\u00e1t thanh, Truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0111i\u1ec7n t\u1eed ph\u00e1t bi\u1ec3u: game l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng. &#8220;\u0110\u1ea1i di\u1ec7n Apple t\u1eebng ti\u1ebft l\u1ed9 cho t\u00f4i con s\u1ed1: c\u00f3 h\u01a1n 180.000 ng\u01b0\u1eddi Vi\u1ec7t Nam l\u00e0m c\u00f4ng vi\u1ec7c l\u1eadp tr\u00ecnh, vi\u1ebft \u1ee9ng d\u1ee5ng cho Google Store v\u00e0 Apple Store. Ch\u00fang ta c\u0169ng l\u00e0 qu\u1ed1c gia \u0111\u1ee9ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1 v\u1ec1 c\u00e1c developer&#8221;, \u00f4ng n\u00f3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hyper Casual v\u1eabn duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng game \u0111\u00e3 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. B\u1edfi v\u00ec chi ph\u00ed ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang th\u1ea5p h\u01a1n so v\u1edbi console v\u00e0 PC, c\u1ed9ng v\u1edbi ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn cao khi \u0111\u1ea7u t\u01b0, m\u1ea3ng game mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Game hyper-casual c\u00f3 n\u1ed9i dung t\u1ed1i gi\u1ea3n \u0111i k\u00e8m c\u00e1ch ch\u01a1i d\u1ec5 n\u1eafm b\u1eaft. Ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 ch\u01a1i ngay l\u1eadp t\u1ee9c khi v\u1eeba c\u00e0i \u0111\u1eb7t m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t c\u1ee9 h\u01b0\u1edbng d\u1eabn n\u00e0o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-31.png\" alt=\"\" class=\"wp-image-959\" width=\"600\" height=\"450\" srcset=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-31.png 800w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-31-600x450.png 600w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/800x600-31-768x576.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 kinh \u0111i\u1ec3n c\u1ee7a th\u1ec3 lo\u1ea1i n\u00e0y nh\u01b0 Flappy Bird &#8211; s\u1ea3n ph\u1ea9m huy\u1ec1n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, g\u00f3p ph\u1ea7n gi\u00fap d\u00f2ng game t\u1ed1i gi\u1ea3n &#8220;s\u1ed1ng&#8221; l\u1ea1i tr\u00ean to\u00e0n c\u1ea7u. Sau Flappy Bird, phong tr\u00e0o s\u00e1ng t\u00e1c game hyper-casual th\u00eam s\u00f4i n\u1ed5i. Game l\u00e0m to\u00e1n 2048, Candy Crush&#8230; c\u0169ng t\u1eebng l\u00e0m n\u00ean c\u01a1n s\u1ed1t trong c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ebfn nay v\u1eabn c\u00f3 nh\u00f3m ng\u01b0\u1eddi ch\u01a1i trung th\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 l\u00e0m suy tho\u00e1i x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n kinh t\u1ebf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nh\u01b0ng c\u0169ng ch\u00ednh th\u1eddi gian gi\u00e3n c\u00e1ch \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n \u0111\u1ebfn v\u1edbi th\u1ec3 lo\u1ea1i hyper-casual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giao di\u1ec7n \u0111\u01a1n gi\u1ea3n v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn k\u1ef3 l\u1ea1, t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o gameplay. V\u00ec v\u1eady d\u00f2ng game n\u00e0y c\u00f3 t\u1ef7 l\u1ec7 ch\u01a1i l\u1ea1i r\u1ea5t cao (Retention Rate), g\u00e2y &#8220;nghi\u1ec7n&#8221;. \u0110\u00e2y l\u00e0 l\u00fd do qu\u1ea3n l\u00fd Microsoft c\u00f3 ni\u1ec1m tin hyper casual s\u1ebd ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng download. Trong \u0111\u00f3, d\u1ef1 b\u00e1o Vi\u1ec7t Nam l\u1ecdt v\u00e0o top 6 qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng download cao nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/Banner-800x600-1.png\" alt=\"\" class=\"wp-image-960\" width=\"600\" height=\"450\" srcset=\"https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/Banner-800x600-1.png 800w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/Banner-800x600-1-600x450.png 600w, https:\/\/vgamestd.com\/wp-content\/uploads\/2023\/05\/Banner-800x600-1-768x576.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Theo s\u1ed1 li\u1ec7u t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Newzoo, \u00f4ng L\u00e3 Xu\u00e2n Th\u1eafng, Gi\u00e1m \u0111\u1ed1c ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn c\u1ee7a VNG, \u0111\u00e1nh gi\u00e1 Vi\u1ec7t Nam n\u00f3i ri\u00eang v\u00e0 \u0110\u00f4ng Nam \u00c1 n\u00f3i chung l\u00e0 khu v\u1ef1c c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng game di \u0111\u1ed9ng cao nh\u1ea5t nh\u00ecn th\u1ebf gi\u1edbi, v\u1edbi m\u1ee9c 7,4% m\u1ed7i n\u0103m trong giai \u0111o\u1ea1n 2022 &#8211; 2025. Trong \u0111\u00f3, ri\u00eang Vi\u1ec7t Nam c\u00f3 54,6 tri\u1ec7u ng\u01b0\u1eddi ch\u01a1i, doanh thu 507 tri\u1ec7u USD. N\u00f3i t\u00f3m l\u1ea1i, Vi\u1ec7t Nam v\u1eeba l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u1eeba l\u00e0 n\u01a1i \u0111\u00e0o t\u1ea1o ra nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e1t h\u00e0nh game h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p game<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00ean th\u1ebf gi\u1edbi Theo Newzoo, ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i di \u0111\u1ed9ng s\u1ebd v\u1eabn l\u00e0 l\u0129nh v\u1ef1c sinh l\u1ee3i nh\u1ea5t&#8230;<\/p>\n","protected":false},"featured_media":959,"parent":0,"template":"","meta":{"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"class_list":["post-956","news_game","type-news_game","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/news_game\/956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/news_game"}],"about":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/types\/news_game"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/media\/959"}],"wp:attachment":[{"href":"https:\/\/vgamestd.com\/vi\/wp-json\/wp\/v2\/media?parent=956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}